Our Favourite Christmas Ads So Far 2015

So much work goes into creating TV adverts, but it starts with research. The very best advertising agencies and retailers listen to their customers and create adverts which strike chords with them. And that's why they work. The Christmas adverts this year show so much thought, and we've listed below some of our favourites (in no particular order):

Sainsbury's:

Presenting the new Sainsbury's Christmas Advert. Mog sets off a chain of unfortunate events which almost ruin Christmas for the Thomas family. Can she pull it all back to save the day? This year, we worked in partnership with HarperCollins Children's Books and world renowned author and illustrator Judith Kerr to create a Christmas story based on her much loved character Mog.

Sainsbury's ad 'Mog's Christmas Calamity' features Mog the cat, the charming character from the popular children's book series by author Judith Kerr.

The ad was created by the advertising agency AMV BBDO, and has been adapted from a book written by Kerr, especially for the ad.

The ad is all about giving this Christmas, described by Sainsbury's as a "charming tale" with a sequence humorous events throughout the clip.

John Lewis:

Watch the new John Lewis Christmas TV advert with The Man on The Moon. Click here to continue the story: http://bit.ly/1ky008K This is the story of a young girl called Lily. Looking at the moon through her family telescope one night, she is amazed at what she finds, a man on the moon.

The emotional John Lewis ad is enough to bring a tear or two to our eyes. The ad features a man on the moon and a young girl who spots him through her telescope. 

The message the ad sends is clear; to let your loved ones know you're thinking of them during the festive season, as the young girl tries and succeeds to send a gift to the man on the moon.

M&S:

Watch the new 2015 Marks and Spencer Christmas TV advert. From our TV adverts to recipes, inspiration or styling tips discover the M&S YouTube channel and subscribe! http://bit.ly/1Flkeqn Shop The Advert: http://www.marksandspencer.com/s/christmas/christmas-tv-advert?extid=SM_yt_wow_p_artofchristmas60sec_tvc Facebook: https://www.facebook.com/MarksandSpencer Twitter: https://twitter.com/marksandspencer Instagram: https://instagram.com/marksandspencer Pinterest: https://www.pinterest.com/marksandspencer Google+: https://plus.google.com/+marksandspencer

Marks and Spencer are avoiding the clash with John Lewis by being a little alternative this year, and not jumping on the long-Christmas-Ad bandwagon. Instead, they are releasing two main ads - with 'The Art of Christmas' focusing on fashion and 'Adventures in Christmas' focusing on their food range.

These will run on TV once members of the Sparks loyalty programme get their first viewing, and will also be broken down into seven shorter ads for their other digital channels.

Debenhams:

Find the perfect gift for the ones you love this Christmas. From statement handbags to beautiful lingerie, we have the ideal gift for the special people in your life. #foundit

Debenhams have cleverly continued last year's theme but made it more emotional, promoting gift-giving this Christmas.

The campaign features people opening a gift on Christmas day and uses voiceovers by gift-givers Dawn French, Sarah Millican, Jamelia and James Nesbitt.

Harvey Nichols

We've all been there, opening a Christmas gift that is beyond terrible. A gift that isn't even worthy of gathering dust on your shelf. A gift that makes you question if the giver even knows you at all? A gift that leaves you with no other option...but Gift Face.

Harvey Nichols' taps into the emotion of receiving an unwanted gift, something everyone in the world experiences at some point. 

The clever ad explains how to avoid the pretence. Created by Adam & Eve/DDB, the ad features a young woman attempting to force an expression of happiness as she opens gifts from her family. The ad concludes with the tagline "Avoid #GiftFace. Give Harvey Nichols."

Mulberry

One Christmas Eve, a girl receives a Mulberry bag which causes some unexpected "visitors" to drop by and share in the wonder of a miraculous gift. Enter our competition: http://www.mulberry.com/christmas-competition Shop our gifts: http://www.mulberry.com/shop/gifts

The British handbag brand have released a humorous online ad, created by Adam & Eve/DDB. The ad is a spin on the nativity story, showing a man gifting his girlfriend with a new Mulberry Bayswater bag. Just as the young girl begins to release her excitement, a host of visitors join the scene to share in the 'Christmas Miracle'. Mulberry have also revealed a competition where you can win the same Bayswater featured in the ad.