It has come to our attention that the incidence of fraudulent and deceptive respondents is on the rise within the market research industry as a whole. This was featured as the topic of a MRS event early this year. In response to our clients’ requests and concerns, we have decided to address this worrying trend. Consequently, we are now holding copies of respondents’ photo ID (i.e. passports and driving licences) on our quality database.
We are aware of the damage a fraudulent or deceptive respondent can inflict on client relations. This could also impact the authenticity of the data you collect. Our initiative seeks to mitigate this risk. To find out more regarding how you and your clients can benefit from this initiative, please feel free to get in touch.